Seabrook Crisps 'blah TV' by Propaganda

2.2 25 Votes

In its first advertising campaign since its formation in 1945, Seabrook Crisps is heralding its no-nonsense style, strong flavour and regional roots. The £1.5m campaign consists of two ads that are based around the concept of Blah -- standing up and protesting against the annoying and nonsensical things we put up with in everyday life. Both executions have a protagonist who becomes increasingly annoyed with a situation until they pour their Seabrook crisps into their mouths and destroy the irritant by shouting "blah" at it.

 

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Released: 23 May 2007

Credits

Project name
Blah TV
Client
Ken Brook-Chrispin, chairman, Seabrook Crisps
Brief
Lip-smacking, no-nonsense, Northern pride, a right proper gobful
Creative agency
Propaganda
Copywriter
Joseph Hughes
Art director
Steve Dixon
Planner
Amelia Hibbs
Media agency
Mediavest
Media planner
Dave Lucas
Production company
Mad Cow
Director
David Popescu
Editor
Rick Waller
Post-production
Rushes
Audio post-production
Candy
Exposure
National TV

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