Prostate Cancer Research Foundation 'give a few bob' by TCA

4.0 69 Votes

The "give a few bob" campaign hopes to raise money and awareness for the Prostate Cancer Research Foundation, so they can continue in their aim to fund independent research into all aspects of prostate cancer.

The campaign features former comedian Bob Monkhouse, who died of prostate cancer in 2003, looking back on his own life and death in a 40-second ad that has been created using advanced filming and editing techniques.

The campaign was devised by TCA's creative director, Alan Curson in conjunction with Red Bee Media and director Steve Cope, who oversaw the BBC Radio 2 TV spot featuring Elvis introducing a line-up of modern musicians.

The campaign includes cinema, retail, press, outdoor, radio, direct mail, online, viral, mobile and PR in addition to the TV spot.


Share On:

Released: 11 June 2007


The Communications Agency
Prostate Cancer Research Foundation
Creative director
Alan Curson
Steve Cope
Writer/art director
Alan Curson
Production company
Red Bee Media
Account director
Caroline Jenkins
The Mill, Grand Central

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus