Prostate Cancer Research Foundation 'give a few bob' by TCA

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The "give a few bob" campaign hopes to raise money and awareness for the Prostate Cancer Research Foundation, so they can continue in their aim to fund independent research into all aspects of prostate cancer.

The campaign features former comedian Bob Monkhouse, who died of prostate cancer in 2003, looking back on his own life and death in a 40-second ad that has been created using advanced filming and editing techniques.

The campaign was devised by TCA's creative director, Alan Curson in conjunction with Red Bee Media and director Steve Cope, who oversaw the BBC Radio 2 TV spot featuring Elvis introducing a line-up of modern musicians.

The campaign includes cinema, retail, press, outdoor, radio, direct mail, online, viral, mobile and PR in addition to the TV spot.

 

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Released: 11 June 2007

Credits

Agency
The Communications Agency
Client
Prostate Cancer Research Foundation
Creative director
Alan Curson
Director
Steve Cope
Writer/art director
Alan Curson
Production company
Red Bee Media
Account director
Caroline Jenkins
Post-production
The Mill, Grand Central

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