Vodafone 'raining time' by Bartle Bogle Hegarty

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Vodafone has launched a £16m advertising campaign which began with a simultaneous airing of ads across 200 TV channels and six major websites last Sunday.

The campaign, created by Bartle Bogle Hegarty, will promote a new mobile internet offering from Vodafone.

The activity is part of Vodafone's wider campaign, "Make the most of now", which broke earlier this year and marks the first major push by Vodafone since it switched its £47m advertising account to BBH from JWT at the end of last year.


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Released: 17 June 2007


Dominic Chambers, head of brand and marketing communications at Vodafone
Bartle Bogle Hegarty
Creative director
Mick Mahoney
Agency planner
Marin Smith
Agency producer
Davud Karbassioun
Art director and copywriter
Nick Allson and Simon Veksner
Simon Ratigan

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