Fibresure 'smile inside' by Publicis

1.8 12 Votes

Procter & Gamble is rolling out a TV campaign, featuring the song 'I could be happy' by Altered Images, to back the launch of a dietary supplement that dissolves in water.

Created by Publicis, the campaign positions Fibresure as a product for daily wellbeing as opposed to a corrective health supplement.

The tasteless product dissolves completely in water and can be added to almost any food or drink to boost fibre intake.

The point-of-sale material and packaging design for the brand was designed by Carre Noir, part of the Publicis Groupe.

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Released: 10 September 2007

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Credits

Client
Procter & Gamble
Agency
Publicis
Writer
Roger Rex
Art director
Roger Sealey
Planner
Stacy Takaki
Director
Mark Silk
Production company
Watertight Productions
Editor
Joel Miller
Post production
Rushes
Audio post production
750mph

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