Nike 'clocked' by Nitro

1.6 12 Votes

Nike is launching a 60-second TV spot to support its new T90 Laser football boot through advertising agency Nitro.

The ad is part of a wider campaign, called "Put it where you want it tour", involving the Welsh comedians Dirty Sanchez and footballers such as Wayne Rooney, Gennaro Gattuso and Florent Malouda.

In the ad, Rooney and co use the Sanchez boys for shooting practice in a variety of amusing ways.

The TV-spot is based on four viral films, which have been seeded on the internet, and can be viewed at Nikefootball.com.

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Keywords:

Nitro, Nike, Television

Released: 22 August 2007

Credits

Client
Nike
Agency
Nitro
Copywriters
Paul Shearer
Dave Jennings
Art directors
Paul Shearer
Dave Jennings
Planner
Matt Jennings
Media agency
MindShare
Media planner
Julien Guillemenot
Production company
Great Guns
Director
Paul Shearer
Editor
Leo King at Cut and Run
Post-production
Jason at Finish
Audio post-production
Wave

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