AKQA has created a surreal 60-second spot for Xbox, which will be seeded as a viral at first, before launching on TV.
The ad supports Xbox's new Live Vision camera, which links into the console's online multiple gaming service, Xbox Live. The service already has than 7m users around the world.
The Live Vision camera allows users to communicate on the live network for video and voice communication.
Released: 01 September 2007
Client
Microsoft Xbox
Agency
AKQA
Creative director
James Hilton
Writer
James Hilton
Agency producer
Nat Gabellone
Production company
Cattleprods
Director
Simon Cracknell
Producer
Matt Hollis
Director of photography
Michael Wood
Art director
Simon Davis
SFX
Hothouse
Editor
Rachel Span at The Quarry
Post production
Harry Jarman at Golden Square
Sound mix
Sam Ashwell at 750mph
Sound composition
Ollie Davis at We Write Music
© Haymarket Media Group Ltd.