Xbox 'boxhead' by AKQA
AKQA has created a surreal 60-second spot for Xbox, which will be seeded as a viral at first, before launching on TV.
The ad supports Xbox's new Live Vision camera, which links into the console's online multiple gaming service, Xbox Live. The service already has than 7m users around the world.
The Live Vision camera allows users to communicate on the live network for video and voice communication.