Barclaycard 'glide' by Bartle Bogle Hegarty

3.5 35 Votes

Cutting through life's clutter is the message that literally slides through this new ad by Bartle Bogle Hegarty.

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Released: 30 October 2008

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Credits

Project
Glide
Client
Gary Twelvetree, chief marketing officer, UK cards, director of brand and advertising, Barclaycard
Brief
Barclaycard helps you to cut through the clutter of life
Agency
Bartle Bogle Hegarty
Writers/art directors
Gary McCreadie, Wesley Hawes
Planners
Jim Carroll, Nicky Vita
Media agency
Walker Media
Media planner
n/s
Production company
Gorgeous
Director
Peter Thwaites
Post-production
The Mill
Editor
Neil Smith, Workpost
Exposure
National TV

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