Nytol 'joan' by Grey London

2.9 14 Votes

Aardman Animations has stamped its familiar claymation mark on this 30-second ad for Nytol.

Aardman Animations produces Nytol spot for Grey

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Released: 20 August 2008

Credits

Project
Joan
Client
Chantal Busson, marketing manager, NiQuitin and ZEN/GI portfolio, GlaxoSmithKline
Brief
Create a campaign that overcomes concerns about sleep aids and encourages new users into the category
Creative agency
Grey London
Writer
Simon Butler
Art director
Geoff Smith
Planners
Nicholine Hayward, Daniel Sherrard
Media agency
MediaCom
Media planners
Jon Wilson, Rebecca Collins
Production company
Aardman Animations
Director
Luis Cook
Editors
Dan Williamson, Adam Dymond 
Post-production
Aardman Animations, Absolute
Audio post-production
Joe Mount, Wave
Exposure
Terrestrial and satellite TV, press

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