Virgin Media 'melony b' by Rainey Kelly Campbell Roalfe Y&R

1.4 15 Votes

Former Spice Girl Mel B is the latest celebrity to be turned into a computer-generated animated character in a cinema ad for Virgin Media launching next week.

Mel B to star in animated Virgin Media ad

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Released: 02 September 2008


Virgin Media Cinema Campaign
Lisa McCormack, marketing director, brand and acquisition, Virgin Media   
Creative agency
Creative director
Mark Roalfe
Pip Bishop   
Art director
Chris Hodgkiss
Account director
Priya Patel
Media Agency
Sarah Hoyle, MGO   
Media Planner
Paul Gayfer, Goodstuff
Production company
So! Animation
Lauri Salliday, Rob Cazin, David Mcgrath
National cinema

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