Virgin Media 'melony b' by Rainey Kelly Campbell Roalfe Y&R

1.4 15 Votes

Former Spice Girl Mel B is the latest celebrity to be turned into a computer-generated animated character in a cinema ad for Virgin Media launching next week.

Mel B to star in animated Virgin Media ad

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Released: 02 September 2008

Credits

Project
Virgin Media Cinema Campaign
Client
Lisa McCormack, marketing director, brand and acquisition, Virgin Media   
Creative agency
RKCR / Y&R
Creative director
Mark Roalfe
Copywriter
Pip Bishop   
Art director
Chris Hodgkiss
Account director
Priya Patel
Media Agency
Sarah Hoyle, MGO   
Media Planner
Paul Gayfer, Goodstuff
Production company
So! Animation
Directors
Lauri Salliday, Rob Cazin, David Mcgrath
Exposure
National cinema

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