Released: 02 July 2008
- Agency: Mother
- Advertiser: Caroline Bonpain, senior brand manager, Coca-Cola UK
- Creative Type: Television
- Country: United Kingdom
Credits
Brief
Drive affinity and awareness of Oasis by making its point of view famous "for people who don't like water"
Writer
Mother
Art director
Mother
Planner
Mother
Media agency
Vizeum
Media planner
Chris Stephenson
Media spend
£2.4 million
Production company
Independent
Editor
Marshall Street
Post-production
Munky
Exposure
TV, outdoor, online
1st air date
Thurs 3 July, 21:10, Channel 4 (Big Brother)
Related News
Oasis 'scotch egg' by VCCP
The new Oasis campaign with a new strapline 'Oasis goes with everything' is the first by VCCP since picking up the business last year.
VCCP replaces Mother on Oasis ad account
Coca-Cola has shifted the advertising business for its fruit juice drink brand Oasis out of Mother and into VCCP, without a pitch.
