Guinness 'tornado' by Saatchi & Saatchi

2.4 23 Votes

A new ad for Guinness, made for the African market, is now being shown in Ireland, home of the famous stout.

African Guinness ad imported to Ireland

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Released: 15 September 2008

Credits

Project
Tornado
Client
Matthew Barwell - Marketing Director, Diageo Africa
Erik Uddenberg - Regional Brand Director, Guinness - Diageo Africa  
Simon Breckon - Regional Marketing Manager, Guinness - Diageo Africa 
Brief
Dramatise the unique brewing process of Guinness to increase consumers' quality perception of the drink.
Agency
Saatchi & Saatchi London
Creative director
Tim Hearn, Anton Crone
Copywriter
Alice Gnodde
Art Direction
Larissa Elliott
Planners
Karl Bates, Yuki Molteni
Account handlers
Frederic Roger, Victoria Reiz
Producer
Toby Clifton, Sally Alekna
Media buying agency
Various local media Agencies
Production company
Stink Films - Blake Powell, Fraser Lawson
Director
Martin Krejci
Editor
Robota - Filip Malasek
Post-production
Tom Sparks @ Absolute Post, The Mill (Telecine)
Audio post-production
Scramble

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