Vodafone 'decisive moments' by BBH

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Vodfone has launched its second TV ad starring Formula 1 sensation Lewis Hamilton as part of its wider "Make the most of now" proposition.

The 30-second spot, created by BBH, coincides with the start of the Formula 1 season and will run in the UK and across Europe.

The ad dramatises the process of decision-making through Hamilton racing his car in tandem with a man racing through the city to reach his love interest.

Hamilton demonstrates the need to make split second decisions in every day life, while the male character is designed to inhabit the idea that making the most of every moment can sometimes be the difference between winning and losing.

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Released: 16 March 2008


Creative director
Nick Gill
Creative team
Ian Williamson and Steve Wakelam
Agency planner
Sarah Watson
Agency producer
Ruben Mercadal
Production company
Nice Shirt Films
Media agency

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