Honda 'drop' by Wieden & Kennedy

2.1 16 Votes

Wieden & Kennedy Tokyo has created its first work for Honda Asia and Oceania since its appointment in February.

The ad aims to demonstrate how Honda's i-Vtec engine combusts every drop of fuel as fully as possible depending on the driving needs.

It begins by showing a single drop of fuel suspended within an engine cylinder. Then a series of drops of fuel combust within the cylinder, which are revealed to be propelling the car forward.

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Released: 24 May 2008

Credits

Client
Honda
Agency
Wieden & Kennedy Tokyo and London
Copywriter
Michael Russoff
Caroline Pay
Art director
Michael Russoff
Caroline Pay
Production company
RSA Films
Director
Jake Scott
Editor
Adam Rutt, Final Cut
Post-production
MPC London
Audio post -production
Wave

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