Honda 'drop' by Wieden & Kennedy
Wieden & Kennedy Tokyo has created its first work for Honda Asia and Oceania since its appointment in February.
The ad aims to demonstrate how Honda's i-Vtec engine combusts every drop of fuel as fully as possible depending on the driving needs.
It begins by showing a single drop of fuel suspended within an engine cylinder. Then a series of drops of fuel combust within the cylinder, which are revealed to be propelling the car forward.