Robinsons 'grow' by Bartle Bogle Hegarty

3.1 7 Votes

Robinsons has undertaken a strategic move towards shifting its target audience to concentrate solely on mums, in response to public pressure about healthy products.

Inspired by Robinson's brand essence -- "Helping one generation care for the next" -- Bartle Bogle Hegarty has developed the idea "With Robinsons, help your kids fulfill their potential" in its latest drive for the brand.

The ad uses a simple animation style to tell the story of a seed that starts life buried deep underground. As it's sprinkled with Robinsons squash from a watering can, the seed comes to life, stretching out its arms and sprouting upwards. It bursts through the soil and grows into a flower, which in turn sprouts a little child.

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Released: 01 August 2007

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Credits

Agency
Bartle Bogle Hegarty
Client
Jonathan Gatward, brand director at Britvic
Creative director
Rosie Arnold
Agency planner
Laurence Parkes
Agency producer
Ruben Mercadal
Art director
Gary McCreadie
Copywriter
Wesley Hawes
Production company
Nexus
Media agency
MindShare
Media planner
Mark Kirby

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