Utterly Butterly 'sandwich' by Grey London

1.5 10 Votes

Dairy Crest has lowered the saturated fat levels in Utterly Butterly and it claims the product now has 70% less fat than butter. The company has also launched an Omega 3 variant.

The changes are being backed with a nationwide campaign, featuring two separate TV executions, that aim to reassure consumers the brands still retain Utterly Butterly's irresistible taste.

In one ad, a woman is shown spreading Utterly Butterly on a piping hot potato, but is unable to wait until the potato cools down, before taking a bite.

The other ad shows a woman preparing a sandwich for her partner with Utterly Butterly, but she devours most of the sandwich before passing him a plate with a very small part of the snack left.

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Released: 03 October 2007


Utterly Butterly
Grey London
Executive creative directors
Simon Butler and Geoff Smith
Head of planning
Simon White
Art director
Andrew Hampson
Helen Moriarty
Jacqueline Dobrin
Production company
Sneezing Tree Films
Victoria Pile

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