Guinness 'alive inside' by IIBBDO Dublin

3.2 35 Votes

A beautifully executed representation of the settling effect in a pint of Guinness. The 60-second TV spot, which is running in Ireland only, aims to show what makes Guinness "alive inside".

Created by IIBBDO Dublin, the ad features a series of helmeted men fired at synthesiser drums to dramatise the moment when the creamy foamy head on a pint of Guinness begins to form.

This unusual ad also features a thumping soundtrack and ends with a bar scene and a voiceover that says: "Guinness, it's alive inside."



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Released: 08 August 2007


Creative team
Pat Hamill
Mark Nutley
Production company
Red Bee Media
Steve Cope
Edel Erickson
Adrian Wild
Editing house
Tim Hardy
Post production
The Mill

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