Guinness 'alive inside' by IIBBDO Dublin

3.2 35 Votes

A beautifully executed representation of the settling effect in a pint of Guinness. The 60-second TV spot, which is running in Ireland only, aims to show what makes Guinness "alive inside".

Created by IIBBDO Dublin, the ad features a series of helmeted men fired at synthesiser drums to dramatise the moment when the creamy foamy head on a pint of Guinness begins to form.

This unusual ad also features a thumping soundtrack and ends with a bar scene and a voiceover that says: "Guinness, it's alive inside."

 

 

Share On:

Released: 08 August 2007

Credits

Client
Guinness
Agency
IIBBDO Dublin
Creative team
Pat Hamill
Mark Nutley
Production company
Red Bee Media
Director
Steve Cope
Producer
Edel Erickson
Photography
Adrian Wild
Editing house
Cut+Run
Editor
Tim Hardy
Post production
The Mill

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Guinness 'the flag' by AMV BBDO

Guinness 'the flag' by AMV BBDO

Guinness has launched a £3 million ad campaign, by Abbott Mead Vickers BBDO, in support of the Home Nations taking part in the Rugby World Cup.