Staples 'glue' by Euro RSCG
Euro RSCG London has created two 30-second TV spots to encourage parents and kids to do their back to school shopping at Staples.
The campaign will run until mid September, the key sales period for the back-to-school shopping.
Each spot shows a child getting into difficulty in the classroom as a result of not getting the correct back-to-school kit at Staples.
In "glue" we see a girl getting into trouble in an art class as a result of not having a glue stick. In another spot, called "ruler", we see a boy unwittingly causing havoc in a science lab as he tries to improvise as a result of not having a simple ruler.
Both spots end with the line "Get the tools for school, at Staples".