Staples 'glue' by Euro RSCG

3.1 7 Votes

Euro RSCG London has created two 30-second TV spots to encourage parents and kids to do their back to school shopping at Staples.

The campaign will run until mid September, the key sales period for the back-to-school shopping.

Each spot shows a child getting into difficulty in the classroom as a result of not getting the correct back-to-school kit at Staples.

In "glue" we see a girl getting into trouble in an art class as a result of not having a glue stick. In another spot, called "ruler", we see a boy unwittingly causing havoc in a science lab as he tries to improvise as a result of not having a simple ruler.

Both spots end with the line "Get the tools for school, at Staples".

Share On:

Released: 30 August 2007

Related Creative:

Credits

Client
Staples UK
Agency
Euro RSCG
Copywriter
Samantha Richards
Art director
Phil Beaumont
Planner
Russ Lidstone
Media agency
MediaCom
Media planner
Richard Higbid
Production company
Thomas Thomas
Director
Jim Gilchrist

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus