Weight Watchers 'start your story' by Euro RSCG London

1.8 8 Votes

Weight Watchers' "start your story" campaign investigates the premise that self-image influences relationships with friends and family.

This ad, by Euro RSCG, is the second instalment of the campaign and features the true weight-loss story of Emma, an airline stewardess and mum of two.

The identity of the Weight Watchers member is not revealed, instead the viewer gets an insight into how her succesful weight loss through Weight Watchers affected the people closest to her.

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Released: 02 September 2007

Credits

Client
Weight Watchers
Agency
Euro RSCG London
Writer
Dominic Gettins
Art director
Olly Caporn
Planner
Matt Sadler
Media agency
Carat
Production company
Feel films
Director
Benito

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