BBC Radio 5 Live 'chase' by RKCR/Y&R

1.8 10 Votes
BBC Radio 5 Live's latest campaign takes the brand in a new creative direction and marks the first work by RKCR/Y&R since the agency was appointed to the BBC's roster earlier this year.

The ad, which will be shown in different lengths, aims to take the viewer where the action is, as it happens, to demonstrate the radio station's mix of live sport, news and entertainment.

 

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Released: 16 November 2007

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Credits

Client
BBC Radio 5 Live
Agency
RKCR/Y&R
Copywriter
Nicola Hawes
Art director
Andy Forest
Planner
Jon Tipple
Production company
Red Bee Media

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