Cravendale 'bad bull' by Wieden & Kennedy

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Noel Bussey is overjoyed that the maddest ads on TV are back, after watching Wieden & Kennedy's latest spots for Cravendale.

Noel Bussey is overjoyed that the maddest ads on TV are back, after watching Wieden & Kennedy's latest spots for Cravendale.

If you can’t laugh at an animated toy bull booting a toy chicken into a toy dartboard, then you’re a lost cause.

"Milk hasn’t been this funny since Hugh Dennis did his ‘milky milky’ man, which wasn’t that funny to begin with.

The ads were written by Sam Heath and Nicholla Longley, art directed by Frank Ginger and Sophie Lewis, and directed by Pic Pic Andre through Nexus Productions.

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Released: 25 February 2009

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Credits

Project
Bull
Client
Cravendale
Brief
To make the nation passionate about milk
Creative directors
Sam Heath and Frank Ginger
Art director
Nicholla Longley, Frank Ginger
Copywriter
Sophie Lewis, Sam Heath
Agency producer
Selina Dey
Media agency
Carat
Media Planner
Graeme Douglas
Production Company
Nexus Productions
Director
Pic Pic Andre
Executive Producer
Julia Parfitt
Producer
Luke Youngman
Producer (Belgium)
Magalie Dauleu Siri / Adriana Piasek-Wanski
Director of Photography
Jan Vandenbussche
2D Animation
Stuart Doig, Kwok Fung Lam
Post-Production
The Mill

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