Ben & Jerry's 'heritage' by Fallon London

1.8 7 Votes

Ben & Jerry's is launching a cinema campaign in the UK to celebrate the brand's heritage, as it draws to the end of its third decade.

The 30-second spot, which is to launch in 2,300 cinemas in the UK and Ireland this weekend, shows personal moments from Ben & Jerry's lives.

Created by Fallon London, the ad uses still images directly from the Ben & Jerry's archive and in-house editors and acts as a whistle-stop run-through of the brand's rich 29-year history.

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Released: 16 August 2007

Credits

Client:
Ben & Jerry's
Agency:
Fallon London
Senior planner:
Gareth Goodall
Creative director:
Richard Flintham
Creative team:
Dan Watts
Rory McCaskill
Agency producer:
Alessia Small
Media planner:
Gary Jones
Mindshare
Production company:
BBOX
Editor:
Matt Kitchin
BBOX
Post-production:
Big Buoy
Audio post-production:
Tony
Wave sound studios

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