Smirnoff 'sea' by JWT London

3.9 63 Votes

The Smirnoff campaign, entitled "sea", breaks online from July 30 with the seeding of the 60-second commercial together with the launch of a website at Smirnoff.com. The 60-second TV spot will then air in the cinema and on TV from mid-August.

The ad was created by JWT London, with AKQA London responsible for the digital component.

Directed by Daniel Kleinman and shot on location in New Zealand and at Pinewood Studios in Iver Heath, the TV ad shows the sea dramatically ridding itself of an incredible range of debris that has been deposited in it over the years. The epic ad was the result of an intensive seven-month production process.

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Released: 15 August 2007

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Credits

Client
Smirnoff
Creative agency
JWT London
Executive creative director
Nick Bell
Creative directors
Jonathan Budds
Anita Davis
Art director
Rob Spicer
Copywriter
Adam Griffin
TV producer
Sarah Patterson
Planner (creative agency)
Simon McCarthy
Dan Hill
Media agency
Carat
Director
Daniel Kleinman
Production Company
Rattling Stick
Editor
Steve Gandolphi at Cut & Run
Post-production
Framestore
Music
Peter Raeburn at Soundtree
Sound
Wave

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