Kit Kat 'ultimate break' by JWT Paris
JWT Paris has devised an innovative campaign to accompany the launch of the new Kit Kat, which is 35 years old this year.
The campaign, which begins with a short animated film, will develop a story over several months through a TV ad, website, games and events.
The intention is to create a strong interactive connection with the consumer based on the theme of the "Ultimate Break".
The 3D animated film encourages consumers to upload a video or storyline at a dedicated website and towards the end of the campaign French consumers will have the opportunity to win two trips into outer space.
Please allow time for the three-minute video to download.