Kit Kat 'ultimate break' by JWT Paris

3.7 18 Votes

JWT Paris has devised an innovative campaign to accompany the launch of the new Kit Kat, which is 35 years old this year.

The campaign, which begins with a short animated film, will develop a story over several months through a TV ad, website, games and events.

The intention is to create a strong interactive connection with the consumer based on the theme of the "Ultimate Break".

The 3D animated film encourages consumers to upload a video or storyline at a dedicated website and towards the end of the campaign French consumers will have the opportunity to win two trips into outer space.

Please allow time for the three-minute video to download.


Share On:


JWT Paris, Nestle, Cinema

Released: 01 February 2008

Related Creative:


JWT Paris
Kit Kat

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Kit Kat

Kit Kat "car chase" by JWT

Kit Kat 'a break from gravity' by JWT London

Kit Kat 'a break from gravity' by JWT London

Kit Kat has launched an online film to tie in with Felix Baumgartner's record-breaking skydive.