Disability Rights Commission 'nice day' by McCann Erickson

3.9 29 Votes

"Nice day", directed by Paul Gay with voiceover by Meera Syal, highlights the daily abuse and bullying suffered by people with learning disabilities. Featuring the actor Russell Ramsey, the film also sets out to challenge myths about Down's Syndrome and demonstrates how able people with the condition can be. The creative runs under the strapline "Are we taking the dis" and is a follow-up to the national press, cinema and billboard campaign which took place last year. The 60-second film is the work of McCann Erickson Communications House creative partners Ged Edmondson and Richard Irving.


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Released: 30 March 2007


Project name
Are we taking the dis?
Agnes Fletcher, assistant director of communications at DRC
To raise awareness of the bullying experienced by disabled people on a daily basis and to support the DRC Disability Agenda on disability discrimination.
Creative agency
McCann Erickson
Tim Reid, Ged Edmondson
Art director
Richard Irving
Media planner
Production company
Paul Gay

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