Maestro 'vultures' by McCann Erickson

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Maestro, the debit card from MasterCard, continues the "war on cash" with a new burst of activity as part of its "New cash" campaign.

The campaign continues to position Maestro as the payment method of the future and the modern-day replacement for cash. The campaign was devised by McCann Erickson.

The campaign has progressed by introducing live photography to the creative with the highlight of this campaign being the "vultures" brand execution.

The shoot involved two vultures called Rosie and Ripper from the Cotswold Falconry. Bits of meat were thrown around the set to get them moving around and interacting with each other.

The ad broke as a 48-sheet and shows the vultures feeding on a heap of coins and banknotes.

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Released: 05 May 2008

Maestro 'vultures' by McCann Erickson

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Credits

Client
MasterCard Maestro
Creative agency
McCann Erickson
Copywriter
Kate Pozzi
Art director
Claire Thompson
Creative director
Jason Stewart
Planners
David Clements
Chris Gallery

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