The Times 'colour launch' by CHI & Partners

3.2 9 Votes

CHI has created portraits of celebrities including Amy Winehouse, Wayne Rooney and George Bush in the style of Ishihara tests for this press campaign to launch The Times as a full-colour publication.

Each ad features an image of a celebrity made out of coloured spots, similar to the Ishihara test used by opticians to see if a patient is colour blind.

The Winehouse ad carries the strapline "Are your eyes ready for more colourful arts and entertainment?" while the Rooney ad asks "Are your eyes ready for more colourful sport?".

Share On:

Released: 30 April 2008

The Times 'colour launch' by CHI & Partners

Related Creative:

Credits

Client
The Times
Agency
CHI & Partners
Creative team
Dave Masterman
Ed Edwards
Designer
Dan Beckett
Illustrator
Adam Pointer

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

The Times 'The Third Man' by CHI

The Times 'The Third Man' by CHI

Peter Mandelson plays up to his Prince of Darkness sobriquet in a new TV ad by CHI for The Times to promote the newspaper's serialisation of Mandelson's political memoir 'The Third Man'.