Department for Transport 'revs' by Leo Burnett

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Each poster features a computer-generated image of an engine with wheels and an exhaust. The exhaust pipe emits a cloud, in which there is information on how to reduce the CO2 emissions of your car. As well as informing drivers that: "Less revs means less CO2" and "pumped-up tyres mean less CO2", the posters also drive people to a website where they can get more tips on tackling climate change.

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Released: 14 March 2007

Department for Transport 'revs' by Leo Burnett

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Credits

Client
Helen Clark, deputy head of publicity, Department for Transport
Brief
Demonstrate the link between climate change and cars to encourage the UK public to change their behaviour as well as their attitude with respect to car buying and driving.
Creative agency
Leo Burnett
Copywriter
Nick Pringle/Clark Edwards
Art director
Nick Pringle/Clark Edwards
Planner (creative agency)
Matt Wyatt
Media agency
MindShare
Planner (media agency)
Anthony Edwards
Typography
Lance Crozier/Rory Neighbour/Nick Pringle/Clark Edwards
Photography
Andy Pickett
Illustrator
Passion Pictures/Andy Smith/Andy Council
Exposure
National press, online, outdoor, radio

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