WWF 'antelope' by BBH Shanghai

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BBH Shanghai created this ad for WWF to address the misconception in China that the organisation only protects pandas.

The black-and-white ad shows images of antelope formed out of lots of small pandas.

The text translates as "Saving pandas is not our only mission. The combined efforts of WWF and our partners have sparked the recovery of the Tibetan antelope population. Take a closer look at what we do and where you can make a difference. www.wwwfchina."

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Keywords:

BBH China, WWF, Press

Released: 05 June 2008

WWF 'antelope' by BBH Shanghai

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Credits

Client
WWF
Agency
BBH China
Art director
Yinbo Ma
Copywriters
Carol Ong
Leo Zhang
Illustrator
ALT Design China
Producer
Ken Wang

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