Listerine 'bright white' by JWT London
JWT has created an extremely simple campaign for the mouthwash Listerine. The poster execution aims to show just how white a set of teeth can be if the mouthwash is used. The poster is almost completely black and shows a person sitting in a giant bed, with black covers, in a very dark room. The figure has a book in front of its face with a bright light white spilling out from behind it.