Listerine 'bright white' by JWT London

2.2 13 Votes

JWT has created an extremely simple campaign for the mouthwash Listerine. The poster execution aims to show just how white a set of teeth can be if the mouthwash is used. The poster is almost completely black and shows a person sitting in a giant bed, with black covers, in a very dark room. The figure has a book in front of its face with a bright light white spilling out from behind it.

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JWT London, Pfizer, Press

Released: 30 May 2007

Listerine 'bright white' by JWT London

Related Creative:


Project name
Listerine White
Client and job Title
Pfizer, ‘Bright White'
Demonstrate how Listerine helps to keep teeth naturally bright white
Creative agency

JWT London
Art director
Greg Martin
Copy writer
Mike Mckenna
Ian MacDonald
Media agency
Peer Lindgren
Women's press

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