BA 'beach body' by Bartle Bogle Hegarty

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Bartle Bogle Hegarty has unveiled an advertising campaign for British Airways, featuring two posters to back the airline's online check-in service at ba.com.

The poster featured here features an arrangement of all the objects that contribute to the perfect beach body, including gym equipment, fruit, weighing scales and a trampoline.

The second ad, called "suitcase", shows the enormous effort which goes into packing a suitcase, through a busy composition that includes all the clothes and various objects normally found in a suitcase.

The campaign is rolling out in two parts, with a press and poster campaign running alongside a series of radio spots.

BA is hoping the new campaign will encourage occasional holidaymakers to use its online check-in service.

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Released: 25 July 2007

BA 'beach body' by Bartle Bogle Hegarty

Credits

Client
British Airways
Agency
Bartle Bogle Hegarty
Creative director
Adrian Rossi
Creative team
Will Bingham
Victoria Daltry
Agency planner
Ben Malbon
Art direction/typography
Adrian Rossi
Photographer

Laurie Haskell

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