The Daily Telegraph '6 Nations' by Clemmow Hornby Inge

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The RBS 6 Nations rugby tournament is under way and The Daily Telegraph has signed a star-studded alumni of ex-players to pen their thoughts and insights on the game. To showcase the list of stars CHI has created three print ads featuring former England players Will Greenwood and Brian Moore and former Ireland captain Keith Wood. The headshot of each writer has been stretched to the shape of a rugby ball, ensuring that Wood and Moore look more like scientific egg heads than ex-rugby players. The strapline reads: "We've got rugby's finest minds".

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Released: 12 February 2007

The Daily Telegraph '6 Nations' by Clemmow Hornby Inge

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Credits

Client
Emma Frazer, senior brand communications manager at Telegraph Media Group
Brief
Raise awareness of how The Daily Telegraph is packed full of world class rugby opinion
Creative agency
Clemmow Hornby Inge
Copywriter
Angus Wardlaw
Art director
Alexei Berwitz
Planner (creative agency)
Katherine Dulley
Media agency
Universal McCann/UMi
Media planner
Charlie Newbery, Richard Stanton
Media spend
£ 200,000
Photographer
Spiros Politis
Retouching company
Tim Ashton, Happy Finish
Typography
Dan Beckett CHI
Exposure
48-sheets, washroom panels and online

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