WWF 'ice cap' by Ogilvy Advertising

4.2 45 Votes

This is the first ad in a campaign of three. Each ad shows a picture of the effects of climate change --- ice caps melted, drought and smog. With a pen Ogilvy has drawn over the image to change the world for the better, showing that by signing up with WWF's climate change program businesses can become carbon neutral and make a difference.

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Released: 28 February 2007

WWF 'ice cap' by Ogilvy Advertising

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Credits

Agency
Ogilvy Advertising
Client
WWF
Creative director
Malcolm Poynton
Art director
Dom Sweeney
Copywriter
John Crozier
Illustrator
Steve O'Leary
Media
Press

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