John Lewis 'cookware' by Lowe London

3.8 23 Votes

Lowe London's new press campaign for John Lewis homeware will launch in national newspaper weekend supplements on April 21. The campaign, comprising three colour double-page spreads, seeks to capture the spirit of spring as a time for new beginnings. Conceived by Johnny Leathers and George Prest of Lowe London, the three executions feature homeware items photographed at dawn with the English countryside as a dramatic backdrop. The campaign uses a warm, conversational tone of voice to describe the products and their prices.

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Released: 21 April 2007

John Lewis 'cookware' by Lowe London

Credits

Client
David Sinfield, head of category marketing, and Jemma Salem, marketing manager, at John Lewis
Brief
Showcase the John Lewis home range for spring
Agency
Lowe London
Copywriter

George Prest
Art director
Johnny Leathers
Typographer
Dave Towers
Agency producer
Gary Wallis
Agency planner
Tracey Follows
Agency account director
Charlotte Newnham
Agency account manager
Ellie Debenham
Production company
CLM
Photographer
Mark Mattock
Post-production
TAG
Retouching
TAG
Media company
Manning Gottlieb OMD
Media planner
Paul Knight

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