Boots 'expert range' by Mother London

2.4 7 Votes

Boots has released a number of press ads, created by Mother London, to address embarrassing personal problems and how the Boots Expert Care range can help. the ads feature interior monologue from those suffering. Mother enlisted the help of illustrator Chris Stonehill from Phospor Art to create a bridge to reach the intended customer. The ads will appear in print, accompanied by a radio campaign with actors playing out the interior monologues that appear in the print ads. The Galaxy, Century and Kiss networks will be hosting the radio ad while magazines such as Good Housekeeping, Glamour and Cosmopolitan will be running the print ad.

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Keywords:

Mother London, Boots, Press

Released: 24 April 2007

Boots 'expert range' by Mother London

Credits

Client
Boots
Agency
Mother London
Creative director
Mother London
Planning
Mother London
Copywriter
Mother London
Illustrator
Chris Stonehill @ Phospor Art

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