Boots 'expert range' by Mother London
Boots has released a number of press ads, created by Mother London, to address embarrassing personal problems and how the Boots Expert Care range can help. the ads feature interior monologue from those suffering. Mother enlisted the help of illustrator Chris Stonehill from Phospor Art to create a bridge to reach the intended customer. The ads will appear in print, accompanied by a radio campaign with actors playing out the interior monologues that appear in the print ads. The Galaxy, Century and Kiss networks will be hosting the radio ad while magazines such as Good Housekeeping, Glamour and Cosmopolitan will be running the print ad.