Divine Fairtrade Chocolate 'like love only more so' by St Luke's
This campaign by St Luke's aligns the experience of Divine Fairtrade Chocolate to that of being in love. It uses straplines such as: "Like a whirlwind on affair but rather more ethical." The illustrations also reflect Divine's Fairtrade roots, consisting of symbols that can be found across crafts and fabrics in Ghana. The campaign runs in women's magazines and weekly supplements throughout March.