Divine Fairtrade Chocolate 'like love only more so' by St Luke's

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This campaign by St Luke's aligns the experience of Divine Fairtrade Chocolate to that of being in love. It uses straplines such as: "Like a whirlwind on affair but rather more ethical." The illustrations also reflect Divine's Fairtrade roots, consisting of symbols that can be found across crafts and fabrics in Ghana. The campaign runs in women's magazines and weekly supplements throughout March.

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Released: 01 March 2007

Divine Fairtrade Chocolate 'like love only more so' by St Luke's

Credits

Client
Charlotte Borger, head of communications at Divine Chocolate
Brief
Promote striking new packaging with a brand campaign which evokes the sensation of being in love.
Creative agency
St Luke's
Copywriters
Eloise smith, Nat Frizzi
Art director
Jamil Bhatti
Planner
Simon Gottschalk
Illustrator
Linn Olofsdotter
Media planner
Toby Bowerman
Media agency
Goodstuff Communications
Exposure
Monthly magazines, national press, weekend supplements

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