Tourism Ireland 'your very own Ireland' by JWT

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March 17 is when Ireland celebrate St Patrick's Day. In the run-up to the holiday, JWT has created a poster campaign for Tourism Ireland, pushing the fresh air, open space and sublime landscapes of regions that include Galway's Aran Islands and the Glenveagh National Park in County Donegal. Running on cross-track posters across London Underground, the campaign encourages commuters to find the hidden St Patrick symbol and post their answers online to win a holiday. The strapline is: "Your very own Ireland".

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Keywords:

JWT, Tourism Ireland, Press

Released: 01 March 2007

Tourism Ireland 'your very own Ireland' by JWT

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Credits

Project
Discover Ireland
Client
Vera Stedman, deputy head of Britain, Tourism Ireland
Brief
To tap into the interest that St Patrick generates in all things Irish and persuade more people to visit Ireland
Creative agency
JWT
Copywriter
James Humphreys
Art director
Craig Hunt
Planner
Ilona Casey
Media agency
MindShare
Media spend
Undisclosed
Photographer
Perry Ogden
Exposure
Cross-track 48-sheets in London underground

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