Harvey Nichols 'for a wonderful life' by DDB London

0.0 0 Votes

DDB London focuses on subconscious motivations of its shoppers with three ads that use photography to show the benefits of luxury shopping as opposed to settling for the everyday. Womenswear uses a graph, on the vertical axis are different shoes ranging from slippers to high end heels, while the horizontal axis shows a range of figures from overweight male to perfectly sculpted torso. The X-Y relationship stands for itself.

Share On:

Released: 21 February 2007

Harvey Nichols 'for a wonderful life' by DDB London


Client name
Julia Bowe, marketing director Harvey Nichols
Project name
It's a Wonderful Life
To position Harvey Nichols as the ultimate fashion store
DDB London
Creative director
Adam Tucker
Creative team
Joanna Wenley & Grant Parker
Account director
Philip Heimann
Account planner
Elisa Edmonds
Art buyer
Daniel Moorey
Fashion monthlies and supplements
Chris Craymer, Wayne Parker, Beate Sonnenberg
Logo design
Rocket PHD

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus