The Times 'saturday times relaunch' by CHI & Partners
CHI & Partners has launched an outdoor campaign promoting the new-look Saturday Times.
The revamped newspaper boasts a fresh layout and four new sections accompanying the main paper and the glossy Times Magazine.
The campaign builds on the current Times outdoor campaign with Underground 48-sheets, Tube card panels and premium 96- and 48-sheet roadside posters.
The executions feature an image depicting quintessential Saturday moments and the strapline moves from The Times to The Saturday.
The outdoor campaign precedes a TV campaign, which launches on 5 February.