Home Office 'anti-kerb crawling' by Rainey Kelly Campbell Roalfe / Y&R

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Kerb-crawlers are being told how much their actions would cost in an ad campaign launched by the Home Office this week. The campaign issues stark reminders to potential kerb-crawlers that the price they pay for kerb-crawling may be more than they bargained for.

The series of adverts will feature on local radio stations and strategic outdoor poster sites and carry warnings that kerb-crawlers could face arrest, a court appearance, warning letters to their home, a £1000 fine and a driving ban, as well as bringing shame to family, friends and employers.

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Released: 12 May 2007

Home Office 'anti-kerb crawling' by Rainey Kelly Campbell Roalfe / Y&R

Credits

Project name
Anti-kerb crawling
Client
Barry Mortimer, strategic communication adviser and Jane Clarke, senior marketing manager
Brief
To deter kerb-crawlers by informing them of the serious consequences of being caught
Creative agency
Rainey Kelly Campbell Roalfe / Y&R
Copywriter
Adrian Lim
Art director
Steve Williams
Media Planning
Mindshare

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