British Airways 'thistle' by Bartle Bogle Hegarty

2.1 10 Votes

British Airways has launched two routes from the ever-popular London City airport. Passengers can now get four flights a day to either Glasgow or Zurich. Targeted primarily at business people, Bartle Bogle Hegarty has created two poster executions to tempt people into ignoring green issues and taking to the skies on these short-haul flights. The executions will appear on Tube panels in London and poster sites in Glasgow.

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Released: 19 March 2007

British Airways 'thistle' by Bartle Bogle Hegarty

Credits

Client
Kevin McQuillan, UK & global advertising manager at British Airways
Project name
London City route launch
Brief
to raise awareness on new routes Zurich and Glasgow from London City
Creative agency
BBH
Copywriter and art director
Chris Felstead and Gary McNulty

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