7UP 'free' by BBDO Argentina
Two TV spots for 7UP promote it as a drink with no sugar or calories.
Video 1: Kevin
Video 2: Mike
Released: 23 September 2008
- Agency: BBDO Argentina
- Creative Type: Television
- Sector: Food & Drink Soft Drinks
- Country: South America Argentina
Credits
Project name
“Mike”/ “Kevin”
Client
Federico Bluthgen (Marketing Director), Nicolás López Martí (Flavors Marketing Manager), Ubaldo Aguirre (Brand Manager), Soledad Azarloza (Marketing Trainee), Pepsico Beverages Argentina
Brief
To strengthen the liaison between 7up Free and the concept of “freedom”.
Creative agency
BBDO Argentina
Copywriter
Ariel Abramovici
Art director
Bruno Acanfora
Planner
Florencia Leonetti
Media agency
Relator
Media planner
Federico Paluszkiewicz
Media spend
N/SProduction company
Rebolucion
Director
La Doble Nelson
Editor
N/S
Post-production
Pickle
Audio post-production
No Problem
Exposure
National TV
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