7UP 'free' by BBDO Argentina

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Two TV spots for 7UP promote it as a drink with no sugar or calories.

Video 1: Kevin

Video 2: Mike

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Released: 23 September 2008

Creative in this campaign:

Credits

Project name
“Mike”/ “Kevin”
Client
Federico Bluthgen (Marketing Director), Nicolás López Martí (Flavors Marketing Manager), Ubaldo Aguirre (Brand Manager), Soledad Azarloza (Marketing Trainee), Pepsico Beverages Argentina 
Brief
To strengthen the liaison between 7up Free and the concept of “freedom”.
Creative agency
BBDO Argentina
Copywriter
Ariel Abramovici
Art director
Bruno Acanfora
Planner
Florencia Leonetti
Media agency
Relator
Media planner
Federico Paluszkiewicz
Media spend
N/SProduction company
Rebolucion
Director
La Doble Nelson
Editor
N/S
Post-production

Pickle
Audio post-production
No Problem
Exposure
National TV

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