American Airlines 'sponsorship ad' by McCann Erickson London

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To promote American Airlines as in the same class as premium cars as featured in the MotorExpo show brochure.

Print and press ad for American Airlines.

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Credits

Project name
MotorExpo Sponsorship Ad
Client
Petra Luckman, Consumer Marketing Manager – American Airlines
Brief
To show how AA is in the same caliber as the premium cars showcased in the London Motorexpo show brochure by highlighting the Boeing 777’s assets.
Creative agency
McCann Erickson
Copywriter
Lewis Plummer
Art director
Mark Rowbotham
Planner (creative agency)
David Clements
Media agency
Universal McCann
Media planner
Sharon Palmer
Media spend
N/S
Photographer
N/S
Photographer's agency
N/S
Retouching company
Gary Todd
Exposure
One week

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