Ariel 'little boy' by Del Campo Nazca Saatchi & Saatchi
TV ad to promote the effectiveness of Ariel.
A little boy attempts to ruin his brothers clothes to avoid dreaded hand-me-downs but Ariel makes them as good as new.
Released: 10 September 2007
- Agency: Del Campo Nazca Saatchi & Saatchi
- Advertiser: Ariel
- Creative Type: Television
- Sector: Consumer Goods
- Country: South America Argentina
Related Creative:
Credits
Project name
Little Boy
Client
Ariel – Carlos Giraldo, Marketing Director; Thales Soares, Brand Manager; Pedro Bousono, Assistant Brand Manager
Brief
To communicate key brand equity "perfect cleaning via superior stain removal" generating an emotional link among the brand and the target in order to build a closer relationship between them. This must be done including emotional elements in the creative piece.
Creative agency
Del Campo Nazca Saatchi & Saatchi
Copywriter
Santiago Martino Davis
Art director
Ariel Senzacqua
Planner
Lorena Pascual
Media agency
Starcom
Media planner
Cecilia Albinati/Eugenia Anselmi
Media spend
N/S
Production company
Palermo Films
Director
Martin Hodara
Editor
Federico Zambrano
Post-production
Post-Media
Audio post-production
No problem
Exposure
Open TV, Cable TV
Air date
September 2007 – February 2008
Related News
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Saatchi & Saatchi Stockholm has created a live event for Ariel called "Fashion Shoot" in the Swedish capital. Attendees were able to control a giant robot that shot food products, such as ketchup and chocolate, at a conveyor belt of high-end designer clothing.
