Ariel 'little boy' by Del Campo Nazca Saatchi & Saatchi

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TV ad to promote the effectiveness of Ariel.

A little boy attempts to ruin his brothers clothes to avoid dreaded hand-me-downs but Ariel makes them as good as new.

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Released: 10 September 2007

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Project name
Little Boy
Ariel – Carlos Giraldo, Marketing Director; Thales Soares, Brand Manager; Pedro Bousono, Assistant Brand Manager
To communicate key brand equity "perfect cleaning via superior stain removal" generating an emotional link among the brand and the target in order to build a closer relationship between them. This must be done including emotional elements in the creative piece.
Creative agency
Del Campo Nazca Saatchi & Saatchi
Santiago Martino Davis
Art director
Ariel Senzacqua
Lorena Pascual
Media agency
Media planner
Cecilia Albinati/Eugenia Anselmi
Media spend
Production company
Palermo Films
Martin Hodara
Federico Zambrano
Audio post-production
No problem
Open TV, Cable TV
Air date
September 2007 – February 2008









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