Axe 'pulse' by Ponce Argentina

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Boy meets girl. Boy's heart races. Boy causes earthquake.

TV ad to promote the fact that Axe Impulse deodorant keeps you dry no matter what the situation.

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Released: 10 November 2007

Credits

Project name
Quake

Client
Pablo Gazzera, Tomas Marcenaro, Victor Fernandez Lahore, Fernando Laratro, Unilever

Copywriter
Mario Crudele

Art director
Martin Ponce

Planner
Diego Luque

Media planner

N/S

Media spend
N/S

Production company
Rebolucion

Director

Armando Bo

Editor
Patricio Pena

Post-production

Metrovision

Audio post-production

La Casa Post-Sound

 

 

 

 

 

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