Axe 'body language' by Ponce Argentina

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TV ads featuring men displaying negative body language which is transformed after applying axe spray.

Video 1: Body Language - Help

Video 2: Body Language - Oedipus

Video 3: Body Language - Self Esteem

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Released: 22 July 2008

Creative in this campaign:

Credits

Copywriter
Rafael Santamarina

Art director

Juan Manuel Montero

Planner
Diego Luque

Production company
Rebolucion

Director
Luciano Podcaminsky

Editor
Eliane Katz

Post-production

Metrovision

Audio post-production

No Problem

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