In this TV spot, a man uses his demented eye to check for sweat patches.
The ad shows a man suffering from copious perspiration and repelling all females. He starts using Axe which puts an end to his troubles - "Just focus on girls"
Released: 29 May 2008
Copywriter
Joaquin Cubria
Art director
Bruno Tortolano
Production company
Traktor/Pioneer Productions
Director
Traktor
Editor
Eliane Katz
Post-production
Cinecolor
Audio post-production
La Casa Post
A man is caught between opening the car door for his date and remaining one of the boys.
TV ad for Nesfrappe cool drink, claiming it makes life a little better.
© Haymarket Media Group Ltd.